hailey thomas, melanie scroggins, gina horkey becoming internet famous podcast march 2020 income report

Download the transcript for this episode here.

This episode, it’s all about our monthly income report *insert sirens and sounds from every 2000’s hip hop beat*! We’re sharing the nitty-gritty details and numbers of what the Podcast Production School brand has done since we launched in November of 2019. 

Show Notes

The Journey So Far

Months in operation: 5

Episodes: 4

The Timeline:

  • 9/25/19: Gina, Mel & Hailey first talk about building a podcasting skills course
  • 10/31/19: We get our first email list subscriber
  • 11/29/19 – 12/2/19: Launch #1
  • 1/25/20 – 1/27/20: Launch #2
  • 1/28/20: Added a payment plan option
  • 3/6-8/20: The three of us met in person for the first time at Podfest 2020 in Orlando
  • 3/5/20 – 3/8/20: Launch #3
  • 3/23/20: Rebranded from Podcast VAs to Podcast Production School
  • 3/31/20: Transitioned from launch model to evergreen model
  • 3/31/20: 787 subscribers 

What We’re Talking About: March Income Report

  • How we chose the price of our course and how we plan to increase it over time.
  • What we’ve learned after going through 3 course launches in three months!
  • Why we introduced a payment plan & the results of that decision.
  • How each of us feels at total sales as of March 2020: $49,054 and net profit as of March 2020: $36, 442.

Other Updates:

  • Our thoughts on making the course evergreen. 
  • The truth about rebranding (why we did it and how we’re going about it. 
  • How we refined our messaging during a conference.
  • Our experiences in hiring a content strategy consultant.


Links & Resources Mentioned

Podcast Production School

To follow us on our journey, sign up for our email list or check us out wherever you love listening to podcasts.

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